Media Kit ICE Italian Trade Commission 365 Bloor St. East, Suite 1802 Toronto, ON, M4W 3L4 T: (+1) 416.598.1566 F: (+1) 416.598.1610 E: italianmade.com 1 I T C M A D E I N I TA LY C A M PA I G N M E D I A K I T PRESS RELEASE ‘Made in Italy’ Campaign Drives Awareness of Authentic Italian Foods I T C M A D E I N I TA LY C A M PA I G N M E D I A K I T PRESS RELEASE “This is the largest campaign in the Italian Trade Commission’s history, with the goal of providing consumers with the tools and information to differentiate between authentic Italian and Italian sounding products”. Pasquale Bova Italian Trade Commissioner Toronto April 20, 2015 italianmade.com Italian culture is famous for its food “These imitation products aren’t held to where craft, quality and flavour reign the same quality standards that make supreme. It is where prosciutto alone Italian-made products so special.” can reignite taste buds or the pasta, Consumer information highlighted freshly made, melts in your mouth. Cinefex LLC Cinefex 140のことをもっと知りたければ、世界中の「欲しい」が集まるSumallyへ!Cinefex LLCのアイテムが他にも141点以上登録されています。. Throughout the national campaign is on Now imagine recreating that culinary www.italianmade.com which includes experience at home. It’s possible, and a blog and e-newsletter, photography, that’s exactly what the Italian Trade inspirational video, recipes and conCommission in Canada wants you to know with the launch of the ‘Made in It- sumer tips. The video provides a clear aly’ campaign designed to educate and message on the focus of the campaign and supports consumers on making inform Canadians about the difference informed decisions at the supermarket. Between authentic Italian and imitation This will be supplemented by digital Italian-sounding food products. Advertising, a proprietary logo, public “This is the largest campaign in the relations and a social media campaign Italian Trade Commission’s history, using Facebook, YouTube, Pinterest with the goal of providing consumand Twitter channels to share content ers with the tools and information to and engage with Canadians to build a differentiate between authentic Italian community of authentic Italian food lovand Italian-sounding products,” says ers using #madeinitaly. It also includes Italian Trade Commissioner to Canada, Canadian-Italian chef partnerships and Pasquale Bova. Visits from Italian Michelin-starred chefs to culinary schools across Canada. 3 I T C M A D E I N I TA LY C A M PA I G N M E D I A K I T PRESS RELEASE Photography by: Qualivita Editors Note: Canadian consumer research conducted by CROP’s Nutrio Program, April, 2015 italianmade.com Understanding the market’s appetite for Italian foods was instrumental in the development of the campaign and national research was commissioned to determine Canadian attitudes towards authentic Italian food. More than half of the respondents (58 per cent) agreed they would be willing to pay more for authentic Italian products, with 41 per cent believing that products made in Italy are superior to their Italian-sounding counterparts. Differentiating between the two is the primary objective of the campaign, with 79 per cent of respondents stating they would be encouraged to purchase Italian products if they were identified as authentic.’ 4 I T C M A D E I N I TA LY C A M PA I G N M E D I A K I T PRESS RELEASE About ITC italianmade.com The Italian Trade Commission is an Italian government agency entrusted with the promotion and internationalization of Italian products and companies. ITC provides Italian companies with information, support and advice to export their products and services abroad, and provides foreign companies with information, support and advice to import products and services from Italy. When you see a warning on the screen of your phone release the buttons. • Now put your phone into download mode by pressing and holding Bixby, Power, and Volume down buttons. How to install windows phone 8 custom rom on samsung galaxy you have. • The first step is to turn off your Galaxy S9 and connect it to your PC using a data cable. Assuming you already have Samsung USB drivers for PC and ODIN installed on your PC. ![]()
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